TRUE Sports Acquires Lefevre Inc., Iconic Goalie Equipment Company

Sep 29, 2020

Photo of hockey goalie

New York, NY – September 29, 2020 – Lincolnshire Management, Inc. (“Lincolnshire”), announced that its portfolio company TRUE Sports, a leading developer and manufacturer of hockey, golf, baseball and lacrosse products has acquired Canadian-based goalie equipment manufacturer, Lefevre Inc. The acquisition will add innovative technology to TRUE Sports’ advanced research and development portfolio and expand TRUE Hockey’s reach into the goalie equipment market segment.

Lefevre, a family business, started making goalie masks in a basement in 1967 and produced its first goalie pads in 1987. After more than 25 years of designing and manufacturing products for other companies, Lefevre launched its own line in 2020. During this year’s NHL playoffs, 4 goalies sported Lefevre equipment.

“We are very excited to bring these two companies together to create a formidable player in hockey equipment,” said T.J. Maloney, Chairman and CEO of Lincolnshire Management. Phil Kim, Managing Director at Lincolnshire added, “We are growing this business with TRUE’s focus on innovation, precision, and producing the highest quality sporting equipment.”

TRUE Sport’s hockey division was established to bring the company’s devotion to the highest quality materials, the strictest manufacturing processes and the best engineering minds to the ice. For 14 years TRUE Hockey has designed, engineered and manufactured over 2,000,000 sticks for countless NHL professionals. With this acquisition, TRUE Hockey is poised to continue providing the hockey industry with superior product design and technology for decades to come.

“Working with Lefevre is something our entire team is looking forward to,” said Chris Considine, President and CEO of TRUE Sports. “At TRUE Sports, our commitment to improving the player experience has never wavered, and we knew from our first meeting with Lefevre that this was a highly complementary business match. This acquisition will help us build on our reputation as the fastest growing hockey brand in the world and generate additional partnerships with distributors, professional players, and influencers.”

As part of the agreement, TRUE Sports will continue to manufacture Lefevre goalie equipment in Canada. All Lefevre employees will be retained and will be moving forward with the business.



About Lincolnshire Management, Inc.

Lincolnshire Management, Inc., founded in 1986, is a private equity firm focused on investing in and acquiring growing middle market companies across an array of industries. Headquartered in New York, Lincolnshire Management invests in acquisitions of private companies, recapitalizations, corporate divestitures, management buyouts and growth equity for public and private companies. Lincolnshire Management manages over $2.0 billion of private equity capital. For more information:

About TRUE Sports

An innovator and manufacturer of premium sporting goods, TRUE Sports, Inc., is a leader in the golf, hockey, lacrosse, and diamond sports industries. The company produces a wide variety of premium performance products under the True Temper, Project X, ACCRA, Aerotech, and TRUE brands in countries throughout the world. More than 750 individuals in 10 global facilities proudly represent TRUE Sports across the United States, Europe, Japan, China and Australia.