Lincolnshire Management and TRUE Sports featured in Wall Street Journal Pro

Dec 23, 2019


Lincolnshire Steers True Sports Through a Challenging Golf Industry
Lincolnshire Management’s efforts to shore up True Sports illustrate the often challenging task private-equity firms face in helping portfolio companies spot and respond to industry changes that can disrupt their business models

By Luis Garcia
When Lincolnshire Management acquired golf-equipment manufacturer True Sports Inc. in 2012, the private-equity firm banked on the company’s strong market share and the popularity of its products among golf stars like Tiger Woods.

But shortly after the deal, demand for golf equipment began to fall. True Sports’ profits took a hit, forcing Lincolnshire to rethink its strategy for the Memphis, Tenn.-based company.


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